Why Do I Need a Website for My Business?
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
Your customers now demand more than ever to be able to find information about your business online. Indeed, most customers are now doing research online before making a purchase, even if it’s about purchasing something from their local shop. If you don’t have a website, you’re sending a message that your business is trapped in the Dark Ages, and is any indication that you are not ready to transform and very important, that’s not the picture you would like your business to have.
Reasons why you need a website for your small business
1. Your Competitors Probably Have One
While 36 percent of small businesses don’t have their own website, 64 percent of them do. This means that the majority of small businesses DO have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area.
If you want to stay relevant and competitive within your field, it’s important that your business has a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.
1. A website makes you look professional
84% of today’s consumers believe that a website makes your business more credible than a company that only has social media profiles. Your website is also the perfect place to show off any professional certifications or awards that your business has. Beyond that, creating your very own website permits you to create a branded email address (e.g. Info@yoursite.com) that provides a degree of professionalism to all your communications, in particular, if you have used a personal email address to behave your commercial enterprise so far (This is not acceptable, e.g email@example.com.)
2. Your website can attract new customers through Google
You may be satisfied with the contemporary size of your firm, but every corporation has a scarcity of customers. To foster continued success, you need to attract new customers, and one among the great ways to do this is by means of making yourself available on Google.
People don’t just browse the Internet to discover companies they want to do businesses with; more specifically, they visit search engines. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.
So, you need to have a search-optimized company website that can rank well in search engine results. This will ensure consumers are able to find and connect with, your business.
There are several unfastened SEO tools that make it smooth to optimize your website without any prior training.
3. You can clearly showcase your products and services
You can show potential clients what they’ll get once they paint with you by way of displaying super images on your website. Take a observe how Siskus Jackpot has executed this on their website:
You can also use your website design, along with the photos displayed, to give people a sense of what it looks like to visit your physical location. It works particularly well if your brand is closely linked to the “feel” of your venue, take a look at Eyambeko Guest House.
Another thing you may do is put up important statistics about your products and services on your website to ensure you’re attracting the right customers. For example, in case you have a Guest House / Hotel or you offer accommodation, you might want your customer to book online and notice the type of accommodation available to them.
4. You can display your best reviews and testimonials prominently on your website
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on Siskus Jackpot that enables them to create customer trust that increases sales and revenue.
5. A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Take a look at Siskus Jackpot website.
6. You can integrate your website with Google Maps so people can find you more easily
A website lets you embed maps directly into your content. Some businesses, like Siskus Infinity Technology, have a map embedded directly onto their contact page:
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you offer offline services, as they might attract people who would like your services and products and visit your store.
7. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
8. Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
So, do I need a website for my business? The final verdict
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is yes. A website is one of the best investments any business can make in its future.