5 Ways to increase sales-Digital Marketing guide
The internet has become a common ground where people meet, talk and transact their businesses. Most businesses have moved from traditional marketing to digital marketing. They are using all manners of tricks to get more traffic to their sites through digital marketing.
Is digital marketing strategy for you? First of all, online promotion is very cost-effective. This makes it popular among the entrepreneurs of different scopes. Secondly, your competitors are doing it to secure potential customer leads and increase sales.
So the question you should be asking yourself is, what are the best digital marketing strategies for your business?
1. You need a Good Website
A good website is the cornerstone of your digital marketing strategy, it’s where you want all of your customers to end up, so it’s worth ensuring that you have all the components of a successful site.
Remember that your website isn’t just something for people to “visit”, every part of it should be designed to draw them further into the sales pipeline. A good website should be user-friendly and easy to navigate.
Most pages should finish with some kind of call-to-action, prompting them to do things like download and offer, check out your services page, or contact you directly to schedule a consultation. In return, you can request emails to add these visitors to your database and so you can stay connected with them.
Websites have to be much more than just attractive and informative. These are basic requirements that engage a user. However, to generate traffic, it’s necessary to work on optimization, based on SEO standards.. It should also be reviewed and updated frequently, otherwise other competing sites that are well optimized will push it down in search lists thereby limiting the chances of your products appearing at the top. For your site to outshine the rest, you must use trending keywords and phrases and strategically place them in your page content. These keywords are generated using special tools such as ad-word tools to examine and assess the popularity and the possibility of search queries ranking high in web pages. When your site appears in the top pages, chances of clients seeing your products increase thereby translating into more sales.
3. Social Media Marketing
This is one of the most cost-effective digital advertising strategies to increase sales in the current times as most people have social accounts where they spend most of their time browsing and catching up with their friends. Some of them just log in for news and to see what is happening in the world.
What if you strategically place your adverts on their walls? You may be asking how? Through paid Ads with social media giants like Facebook, Instagram, and LinkedIn you can have your products advertised to customers based on their interests and their browsing histories.
4. Using Google my business tools
This is one of the tools used by professional digital marketers to increase business’ visibility. It is offered free of charge meaning anyone can use it to boost their presence in the Google search pages or maps. Using Google My business tool.
The tool works best if you have a physical store with physical contacts if you indicate the direction of your business and you have huge traffic coming. This Google My Business strategy is very effective as the chances of local shoppers meeting seeing your shop increases thus translating into more sales.
5. Using Google Analytics reports reviewing progress
Google Analytics is a must-have tool because it is referred to as a ‘gold mine’ of data. In order to increase conversions on your website, it’s important to have a full understanding of who your visitors are, where they’re coming from, and what they do once they arrive on your site. By examining the reports above, you’ll be able to make informed decisions about your marketing and use it to grow your business.
Whether you run an online shop and want to better understand your audience to increase sales, or if you own a small business where your main objective is collecting leads, Google Analytics can provide you with everything you need to discover how you can improve in all aspects.
Digital marketing can and will improve your company’s sales. Start with your website, and then work in the next steps and start connecting with your audience and converting them into loyal customers.
Siskus Infinity Technology provides affordable Digital Marketing services including, Website Development, SEO, content creation, social media marketing, and more! Call us for a free strategy session today! Call (061) 402 315.